[하계 전공연수 강의 기록] 3주차 중간 정리
Of digital business models, platforms and gatekeepers - from analogous to digital business models
Jun.-Prof. Dr. Benedikt Schnellbacher, 7/18
business model
- Value offering architecture - value can be something that solve problems, satisfy something?
- Internal value creation architecture
- External value creation architecture
- Financial architecture
business model innovation
- BMI(Business Model Innovation) comprises either innovating one core element or several of them
- BMI can be realized with a subquent change
- …
Digitization - analog to digital stored information
Digitalization - digital technologies
Digital Transformation - profound change
Drivers for value creation
- Learning effects - google’s search algorithm
- Network effects - facebook(direct) and AirBnB(indirect)
Search Engine Market Share Worldwird - 6 2024
- Goggle 91.05
- Bing 3.74
- Yandex 1.44
- …
Two main challenges to value capturing in platform business models
- Multihoming
- When participants of both sides of the platform can easily switch between different platform providers
- Disintermediation
- When users of a platform can easily bypass the network to connect directly
- example: Freelancing platforms
- approaches to solve it - AirBnB의 case: 유저가 결제하기 이전에 제공받는 정보를 제한
Five Characteristics of AI-powered networks
- made of digital connections between network nodes
- …
Strategic network analysis
- Mapping the networks - List the major networks a business is connected to (ex uber - drivers, riders/users)
- Network value creation and capture factors
- Mapping the company’s opportunities
Gatekeeping
information의 dissemination(바로 송출되지 않고, 필터링되는 것)
- Classic gatekeeper problem - T mobile, apple(hardware supplier), …
- Gatekeeper problem of the internet - technical infrastructure(broadband operators, hardware suppliers), software and data(search engines, social networks) google, facebook, …
International studies with EUSMAT
Flavio Soldera, Frank Mucklich, 7/22
informatics, biotech, materials
Employability skills based on flash Eurobarometer
- communication skills
- foreign language skills
- ability to adapt to and act in new situations
- …
Pros
- sensitivity to culture
- language skills
- technical skills
- forecd to leave their comfort zone
- independency
- career impact
Contras
- culture shock
- study time
- lower academic performance
- financial efforts
FAIR = Findable, accessible, interoperable, reusable
Conclusions
The only skill that will be important in the 21st century is the skill of the ?
General Introduction of the Institute
Dr.-Ing. Dominik Britz, 7/22
Research Focal Points
- Surface Engineering
- Materials Engineering
- Advanced Microstructures
Machine Learning in Material Science
Material Microstructure Classification에 AI 기술 사용
- Consider ML in mc in holistic approach
Correlative Microscopy: LM + SEM + EBSD
Ground truth assignment - supervised learning
-> unsupervised learning: EBSD data -> Demensional reduction(t-sne) -> Clustering(k-means)
PAG Segmentation
conclusion
- Controlling and understanding material science related aspects > optimization of ML hyperparameters
그래서 이걸로 뭘 할 수 있냐?
- Enhanced connectivity
- Optimized friction & wear
- hygenic surfaces
- security & optical design
Entering with a job offer
- possibility to enter visa-free
- visa at the German embassy
Types of visa
- Employment permit(18b aufenthG)
- Researcher visa(18d aufenthG)
- Blue card(18g aufenthG)
-> www.make-it-in-germany.com
Entering without a job offer
- Visa-free entry, up to 90 days
- Opportunity card(20a aufenthG)